How Do I Find New Clients as a Medical Business or Practice?
If you’re in any business, leads and clients are what everyone is looking for from any sort of marketing effort. But, as the saying goes, it’s easier said than done. Most of our clients come to us not understanding how they can find clients on a consistent basis using digital marketing. This is fairly common for most businesses, not just medical. With digital marketing, it’s important to understand that it’s a marathon and not a sprint. When it comes to finding new clients as a medical business, we’ve put together a few pointers that are relevant and something to think about whether you’re a client of ours or just looking at digital marketing companies.
Have a Plan for Finding New Clients
What do we mean by this? When you’re on the hunt for a digital marketing company, come to them with a game plan, something that shares your goals and your visions as a company and what it is you are wanting to accomplish with digital marketing. This gives the team an idea of how to approach your individual case. Without knowing a companies business goals and what their data and numbers look like, it makes it difficult to develop an effective plan because you’re ultimately “shooting in the dark”. This means there will be more wasted ad spend trying to figure out your target demographic and building an audience.
Thinking About Using a Digital Marketing Company for your Medical Practice?
Most people have a hard time finding a marketing company that aligns with their goals and understands their company. So we’ve decided to write up a few tips to guide the conversation so that you can get the most out of it. Below, we will list a series of items and data you should bring to ALL digital marketing meetings, in-person or over the web.
1. A list of the goals you’re wanting to accomplish with digital marketing
This is vital to your digital marketing team whether internal or hiring external. This helps with a vision and goal when planning out a marketing plan and budget. The biggest mistake people make when doing this is either being too broad by saying, “we want as many leads as possible, as fast as possible” or by being too specific saying, “we can only take leads during certain times of the month”. Be realistic in your goals.
2. Look at your internal Data
Internal data, what do you mean? Do some research on your company/practice before coming in. What’s your lifetime value of a client/customer? What’s your average customer acquisition cost? What’s your current marketing budget? If that’s expanded for digital, could you sustain the workload? These are all questions that a marketing company should ask and need to be answered to develop a budget and on the other side, a business should know this data for the health of their business.
3. Be open to suggestions
As a marketing company, our jobs are to tweak your marketing system to get the lower cost per lead and acquisition. That can mean providing suggestions to either current marketing tactics or changing some of the goals you’re wanting to reach to fit what’s best for the company overall.
Finding Clients on Social Media
There’s a lot of factors that go into finding clients in general but finding clients on social media is a long-term strategy in the end-game. There are a few factors that go into developing a good social media presence which in turn generates leads. Let’s get started. Using social media is absolutely CRUCIAL in today’s age of business regardless of what type of business you are.
Posting relevant content is an absolute must. This seems self-explanatory but you would be surprised how sometimes things get out of hand on a clients social media and they find themselves posting things that they like instead of what their client base and potential customers want to see.
How often should you post? A general rule of thumb is 3-5 times weekly, so either every weekday or posting every other day. This is a general content strategy, general posts, informative posts, blog posts, this doesn’t include what’s involved in the next step, Facebook Ads.
The best way to find clients on social media, and what all medical companies and businesses should be doing, is Facebook Ads. Having a targeted and precise Ads strategy allows you to reach clients who don’t know about your business or service you’re providing and helps create brand awareness and trust. But this doesn’t mean finding your most liked “general post” and boosting it through your page, that’s wasted ad dollars. Using the Facebook Ads Manager to build ads is important, but only after you’ve developed a full ad strategy. What does this involve? Let us audit your Facebook and we’ll throw a few pointers your way, no obligation to sign up with us!