Medical, Men's Health, Low Testosterone
1,100% Increase in Website Traffic
Men have a tough time going to the doctor, in fact according to NRC Health, 78% of women are considered to be the primary healthcare deciders in the United States. So, imagine the odds of generating not only traffic, but leads for low testosterone treatment.
When we took over, Mantality Health had about 1,000 - 1,400 website visitors per month, but they could handle 10, 15, even 20 times the amount of that. Through organic search engine optimization, paid advertising (Facebook, Google AdWords, and Bing AdWords), we were able to grow their online presence 1,100% to around 10,000 - 12,000 visitors per month. That's on average 400 visitors per day!
After analyzing their organic, on-page SEO, we understood that without the correct keywords being targeted, the rankings would possibly reflect well, but not for the high-volume keywords. Upon further inspection, their rankings were mostly local, which were great, but they needed a radius to cover, so we expanded their rankings.
Second, we updated their email marketing campaign to included the latest data and an educational marketing campaign. This allowed for constant updating to clients all while not being intrusive and sending daily emails.
Third, we implemented paid Facebook Ad campaigns that included retargeting for video views and Ad clicks. We combine this with highly targeted Google AdWord campaigns with some ads producing almost 13% Click-through-Rate! This allowed us to narrow down the target audience and deliver them quality content that turned prospects into leads.
Our success was in the data, we didn't use big words to explain, we didn't use long documents, we analyzed the data from web traffic trends and appointments created. From what was a small 4 location men's health company grew to six locations and working on a seventh.
David Jansen, COO
Our SEO rankings are the best they’ve ever been. We used to look at where our page ranked for what we do in our local market. Now we are on the first page nationally and own the local top 10.
Rachel Dallmeyer, Clinic Director
Our social media content has become much more visible.
Jack Gamache, Clinic Director
Our blog content runs on auto pilot without me having to think about it. We always had the best intentions to put more blogs out but never got to it. Now we don’t even think about it.
David Jansen, COO
Our cost per new client is way lower with digital marketing then it was when he had to run commercials everyday. It lends a sense of legitimacy to our business when people hear about us and then find us not the first page when they google our services.